★ Branded Content · London
The branded content production company that makes things people actually watch.
Joyscroll is a London comedy production company. We make scripted comedy, drama and social-first video for brands that want their content to earn attention — not buy it.
★ The problem
Your brand content looks like brand content.
Most branded video gets scrolled past in half a second. Not because the video doesn't work, but because the content isn't good enough to stop anyone. Audiences don't owe you their attention. You have to earn it.
Boring and corporate.
Generic agency output that could have been made by anyone, for anyone. Safe, forgettable, and expensive.
Funny but cheap.
Smartphone-filmed sketches with no craft behind them. They look like you didn't care, so the audience doesn't either.
Cinematic but lifeless.
Premium production values wrapped around a dull idea. Pretty but immediately forgotten.
★ What we make
Scripted content that earns the scroll.
We write, cast, shoot and edit in-house... No agency middlemen, No translation loss, No six-month timelines. Brief to delivery in weeks.
01 · Comedy sketches
Branded comedy your audience will actually share.
Comedy is the most shared format on social media. We write and produce scripted comedy sketches that put your brand inside a story people choose to watch — not an ad they skip. From single sketches to episodic series.
02 · Drama & narrative
Brand films that feel like cinema.
Narrative short films and drama content that put your brand inside a story worth telling. Not a testimonial, not a product demo — a film. Shot with professional cinema cameras, lit by our in-house DoP with commercial credits including Lego and Xbox.
03 · Series & episodics
Ongoing content that builds an audience.
A single video is a moment. A series is a relationship. We develop and produce ongoing branded content series in vertical 9x16 and 16x9 formats that give your audience a reason to come back, building brand affinity over time rather than burning budget on one-off posts.
★ How it works
Brief to broadcast in weeks, not quarters.
We write, cast, shoot and edit everything in-house. One team, end-to-end. No agency mark-ups. No version 47 of a script that started good and got committee-d to death.
01 · BRIEF
We get on a call.
You tell us what you want your audience to feel. We ask awkward questions about your brand, your audience and your budget. We listen.
02 · CONCEPT
We come back with ideas.
Within a week: 2-3 creative directions, format recommendations, rough budget and timeline. You pick a direction, and we develop it.
03 · PRODUCTION
We make it.
Script, cast, crew, shoot, edit — all in-house. You get one round of notes. We work fast and care about the quality.
04 · DELIVERY
You post it.
Final cuts optimised for every platform you need. Vertical, horizontal, square, captioned. Plus a brief on when and how to post for maximum reach.
★ Why Joyscroll
We make funny things that look expensive.
We're not a marketing agency that does video. We're a comedy production company; TV pilots, feature films, sketches... that applies the same cinematic craft to branded content. The result: content that looks like it cost ten times as much as it did.
Our co-founder Ben Mills is a working Director of Photography with commercial credits including Lego, Xbox and The Economist. Every project benefits from that level of technical expertise and creative ambition.
Talk to us →15 YEARS
Commercial experience
3 INTERNAL
Productions shipped in 18 months
1 TEAM
No middlemen.
4 WEEKS
Typical brief-to-delivery time
★ Common questions
Everything you want to know about branded content.
Questions about working with us, how branded content works, and what it costs. If you don't see what you need here... just email us.
info@joyscroll.co
What is branded content, and how is it different from advertising?
Branded content tells a story, entertains or informs — rather than explicitly advertising a product. Where an ad interrupts, branded content attracts. A branded comedy sketch, for example, is content people actively choose to watch and share. The brand is part of the story, not the story.
Why use comedy for branded content?
Comedy is the most shared format on social media. People actively seek out content that makes them laugh, meaning branded comedy reaches far beyond its paid distribution. It also builds genuine brand affinity — audiences associate positive emotions with brands that entertain them. Brands that make people laugh get remembered and recommended.
How much does branded content production cost?
A single branded comedy sketch typically starts from £5,000. A short brand film or episodic series starts from £15,000. Because we write, shoot and edit in-house with no agency overhead, our budgets go further than a traditional production company. We'll give you a tailored quote after an initial conversation about your brief.
How long does branded content production take?
A single branded sketch or short film typically takes 4-6 weeks from brief to delivery. An episodic series can run 8-12 weeks for the first batch. Because we work in-house with no agency middlemen, we move faster than most production companies without sacrificing quality.
Do you work with small businesses as well as large brands?
Yes. Our approach scales to the budget. A small business with a £5,000 budget gets the same creative thinking and DoP-level craft as a larger brand — just applied at the right scale. We'd rather make something excellent and small than something mediocre and expensive.
What brands has Joyscroll worked with?
Joyscroll's co-founder and DoP Ben Mills has shot commercial content for brands including Lego, Xbox and The Economist. As a production company, Joyscroll now produces branded content directly for businesses. We're always happy to share examples relevant to your industry — just get in touch.
★ For brands, businesses & marketing teams
Got something to say to your audience?
Tell us your brief. We'll come back with ideas within a week.